The Senior Manager for Product & Marketing is responsible for strategically overseeing the design, development, implementation, tracking, and optimization of marketing initiatives, customer relationship management strategies, and product development...
Mode: 100% Onsite
Roles & Responsibilities
1. Strategy Development:
• Develop and implement a comprehensive strategy tailored to each social platform.
• Develop and execute KOL marketing campaigns to support product launches, brand awareness...
other person.
Accountabilities
The Digital ProductManager supports the strategy and reports into the Head of digital Product. The role is instrumental in translating business priorities into actionable product initiatives, ensuring seamless execution...
retail marketing strategy and plan (managing the related budget), ensuring consistency between the physical channel (network of over 1,600 mainly franchised stores) and the online channel (mobile app and website).
• Plan and coordinate integrated...
projects for launch campaigns, as well as brand and product marketing activations.
• Ensure plan & strategy alignment with all stakeholders within the Europe Region and Italian team.
• Conduct research, including consumer mapping and target audience...
part of a cross‑functional team across different time zones.
Responsibilities
• Full ownership of the Italy P&L — driving net revenue, optimising trade investment, and managingproduct mix to deliver financial commitments.
• Define the Italy...
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