in designing and executing multi-channel media strategies for some of the brands of our range portfolio.
You will be responsible for translating marketing objectives into effective media plans, managing budget allocation, and providing deep-dive analysis into...
/XLOOKUP, merging datasets.
• Understanding of:
o media metrics
o digital engagement KPIs
o CRM/lead funnel definitions
• PowerPoint for insight storytelling.
• Basic knowledge of GA4 and CRM tools (nice to have).
SENIORITY LEVEL
Analyst...
for: Detecting issues in the field (safety, breakdowns or incidents)
Raising alerts in case of potential crisis situations (or recurrence or potential media impact)
Performing pre-analysis of incoming issues: assigning them to the appropriate owner...
commerciale sul territorio.
Non cerchiamo un semplice analista di dati, ma un professionista orientato al business in grado di trasformare i dati di traffico, l'efficienza dei canali di acquisizione (Media, CRM) e la qualità dei lead in contratti reali...
brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate
The Performance Reporting & Insights Analyst is the analytical engine of the Regional Performance Hub.
This role ensures the...
funzionali, di integrazione e regressione su bench, SIL, HIL e veicolo
• Verifica delle principali funzionalità: HMI, connettività (Bluetooth, Wi-Fi, USB, Android Auto), navigazione, media, voce, OTA, settaggi veicolo
• Supporto nelle fasi di integrazione...
setting for mix, channel mix, pricing, discounts, media & no media budget
Knowledge of Office tools, especially Excel
• English, at least B2 level
• Analysis
• 2/4 years expertise in product marketing role (automotive)
l’adozione delle nuove soluzioni;Valutare l’impatto del cambiamento su persone, processi e cultura aziendale;Definire strategie di change management (stakeholder analysis, communication plan, training plan);Partecipare a riunioni di avanzamento e redigere...
definition, with specific focus on promo, pricing and communication on all channels
• Market, industry and competitor analysis, including continuous benchmarking of competitor products, positioning and commercial activities
• Marketing plan definition for new...
funzionali, integrazione, regressione) su banco e veicolo;
• Verifica funzionalità: HMI, connettività (Bluetooth, Wi-Fi, Android Auto), media, navigazione, OTA;
• Analisi di log e segnali per individuare anomalie;
• Supporto alla root cause analysis con team...
candidate will be involved in: Market analysis, competitor’s analysis business intelligence and benchmarking leading to the identification of new business opportunities Proactively creating new business pipeline providing accurate and timely reporting of...
media contributes to customer centricity, loyalty protection, and conquest acceleration.
2. Regional Media Governance & Efficiency
• Lead regional analysis of media spend, pacing, mix, efficiency, and creative performance across G10 and Brands...
weekly and monthly data validation checks: o Missing data
Troubleshoot data issues with Markets, Digital Ops, CRM and Agencies.
Insights Interpretation & First-Level Analysis
• Identify unusual patterns that require escalation to Media, Digital or CRM...
and execution to support Marketing-to-Value objectives
• Support sourcing and agency management activities through analysis of bids, retainers, media spend, production costs, and scope assumptions
• Contribute to benchmarking, effectiveness studies...
brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.
We are looking for a Market Funnel Analyst
The Market Funnel Analyst supports the daily execution of funnel performance...