alle campagne pubblicitarie.
Sede di lavoro: Milano / Torino / Roma
Anni di esperienza: almeno 5 anni di esperienza in ambito Digital Analytics
Competence Center: Marketing & Media
Responsabilità
• Configurare e gestire tracciamenti avanzati tramite Google...
tecniche
• Almeno 2 anni di esperienza
• Conoscenza di GoogleAnalytics e Google Tag Manager
• Conoscenza di Adobe Analytics e Adobe Launch
• Conoscenza delle Data Management Platform e Customer Data Platform
• Conoscenza di Google Data Studio e PowerBi...
Conoscenza dei principali KPI e capacità di ottimizzazione delle campagne
• Conoscenza di tool quali GoogleAnalytics, Zapier, Tag manager, Meta Business Manager, Google ads, TikTok Manager.
• Familiarità con gli strumenti di analisi e di monitoraggio...
developers.
4. Daily use of GoogleAnalytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
5. Experience with dataLayers in web/app environments.
6. Experience with data analysis techniques in Excel.
7. Fluent...
di analisi come GoogleAnalytics (GA4), Looker Studio e Power BI per monitorare i KPI e valutare l'efficacia delle campagne di marketing. Eseguire test A/B e implementare ottimizzazioni basate sui dati per migliorare i tassi di conversione.
Elaborare report...
4. Knowledge of UX/UI principles and best practices.
5. Daily use of Adobe Analytics and Adobe Target.
6. Daily use of GoogleAnalytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
7. Daily use of...
e nel posizionamento di brand.Conoscenza digitale: Padronanza delle piattaforme di marketing automation, strumenti di tracciamento (es. GoogleAnalytics, CRM) e gestione campagne (es. Google Ads, Meta Ads). Conoscena approfondita di CRM quali ad esempio Salesforce...
digitali, inclusi Google e AdBox.
Responsabilità/attività principali:
• Supporto nella pianificazione, gestione e ottimizzazione di campagne di media digitali.
• Utilizzo autonomo di strumenti di analisi e piattaforme pubblicitarie (Google Ads, AdBox, ecc...
o consulenza
Laurea Magistrale in Economia, Statistica o discipline affini
Ottima conoscenza di SQL, Excel, GoogleAnalytics 4, Tableau/Power BI, e strumenti di Marketing Automation (es. HubSpot, Salesforce Marketing Cloud, Marketo)
Conoscenza di tecniche...
Proficient knowledge of Shopify and (knowledge of Netsuite is a plus);
• Good knowledge of Microsoft Office, especially Excel and PowerPoint;
• Familiarity with GoogleAnalytics;
• Experience with A/B testing and data-driven decision-making;
• Excellent...
cross-functional team members (e.g., Data Analytics Sales Specialists, Field Sales, Customer Engineering) and external customers, while identifying innovative ways to multiply the impact of the team as a whole to drive overall value for Google Cloud...
Proficient knowledge of Shopify and (knowledge of Netsuite is a plus);
• Good knowledge of Microsoft Office, especially Excel and PowerPoint;
• Familiarity with GoogleAnalytics;
• Experience with A/B testing and data-driven decision-making;
• Excellent...
DXC Technology Inc.-Cernusco sul Naviglio, 13 km da Milano
is looking for Data Engineer with experience in Google Platform to join Analytics Service Line.
DXC Analytics is focused on providing customers innovative solutions and high added value, in the following areas: Analytics Solutions and Services, Big...
effectively collaborate with internal and external stakeholders
• Proficient understanding of key marketing tools and platforms (e.g. CRM systems, marketing automation tools such as GoogleAnalytics, data analytics tools like Power BI and social media...
Marketplace and website performance metrics using tools like GoogleAnalytics
• Contribute to the planning and execution of Marketplace/Online marketing campaigns
• Conduct market research and competitor analysis to identify trends and opportunities...