Marketing Automation Specialist with Eloqua skills
Milano
Job Description Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.Collaborate with the CRM team to segment and target audiences effectively.Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.Assist in the development and optimization of customer journeys and automated workflows.Provide support in analyzing customer data to identify trends and opportunities.Help in the creation of customer personas and audience segmentation strategies.Stay updated on industry best practices and trends in CRM and Marketing Automation.QualificationsAdvanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.Excellent analytical and problem-solving skills.Strong attention to detail and organizational abilities.Effective communication and teamwork skills.Self-motivated and eager to learn.
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15
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