Product Marketing Specialist

The product marketing specialist is responsible for coordinating the business and operational marketing aimed at promote innovative tech and digital solutions and the management of the entire life cycle of existing solutions, defining and implementing a dedicated product and operational marketing plan.It will have to integrate, according to a single strategic objective, the various company functions maximizing the value of the offer in harmony with the needs of the market The Product Marketing Specialist reports directly to the Head of marketing and communications and contributes to the strategic plan of the country defined by the General Management Main Responsibilities Research and development: monitoring of digital and tech trendsSupport the Business lines in the definition and implementation of new value offersDevelopment and implementation of business marketing and go-to-market actions in coordination with the other company Business Units and in line with the general Marketing Communication plan:Support to the sales force: sales enablement, creation of marketing materials and sales toolsDemand generation: definition and implementation of operational marketing and marketing communication activities for the launch, promotion and sale of solutions (lead generation events, Digital and traditional campaigns, product communication plan, co-marketing actions with strategic partners, definition of target campaigns)Management of business marketing activities coordinated by the Headquarters (proposal of Italian initiatives to the Group, adaptation of Group initiatives to the Italian market)Analysis of sales trends and marketing campaigns aimed at optimizing positioning and characteristics of offers Our ideal candidate has the following requirements Bachelor's, PhD, master's degree in: Economics, MarketingMinimum 3/4 years of experience in Product and Operational Marketing in highly dynamic and innovation-oriented realitiesBroad culture in Digital Innovation: knowledge of digital technologies and processes that are transforming the lives of people and organizationsKnowledge of the Banking, Insurance, Retail, Fashion industriesKnowledge of digital marketing principals and techniquesGood knowledge of written and spoken English (mandatory)Ability to manage relationships at all organizational levels, analytical skills, conceptual and strategic creativityLeadership skills, proactivity, problem-solvingPropensity to conceive original solutions, breaking the mold, moving away from conventionality with motivation, enthusiasm, commitmentStrong project management skills If you see yourself in the profile described, apply and we will make room for your talent!

Our globally operating innovation team also develops new business models, focusing on topics such as blockchain, cloud engineering, artificial intelligence and the Internet of Things, across all sectors.