Junior crm specialist - internship - Limena
Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values.
Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.
We’re looking for a JUNIOR CRM SPECIALIST to join the CRM Team. The resource will have the opportunity to support the Team in the operational management of activities related to promotions, data analysis and technological processes, with particular attention to the connection between business needs and technical implementations.
He/she will also be involved in the creation of guidelines and support materials to standardize processes and facilitate the sharing of best practices at corporate level.
The internship will offer the opportunity to develop transversal skills between marketing, data analysis and operational management in a structured and international context.
Promotion Management- Support in the setup, management and monitoring of customer promotions, in collaboration with the Omnichannel and Merchandising teams
- Contribution to the definition of group-wide guidelines for structured and effective promotion management
- Support in the creation of training materials and operational documentation for the CRM team and corporate stakeholders
- Support in the execution of weekly analyses to monitor CRM performance
- Support in customer base analysis to identify behavioural patterns and improve retention and loyalty
- Contribution to the development of predictive and probabilistic models for forecasting customer behaviour
- Support in designing and building dashboards and interactive reports using tools such as Power BI and Business Objects
- Support in gathering business requirements and translating them into technical specifications for development teams
- Support in the validation of proposed technical solutions from vendors and support in testing and deployment phases (UAT, rollout)
- Collaboration in evaluating and suggesting application and system integration solution
- Current or completed degree, preferably in computer science, computer/management engineering or other equivalent disciplines
- Good knowledge of Italian and English
- Good knowledge of the Office Suite, especially Excel
- Good knowledge of programming languages (SQL / Python / R.)
- Basic knowledge of BI tools (Microsoft PowerBI / BO)
- Predisposition for technical/functional support
- Pursues quality in accomplishing tasks, paying attention to details and verifying information
- Good planning skills and Problem Solving
- Team worker
- Limena (PD)
- Possibility of working in Smart Working for part of the week after an initial on-site training period